Terms and Conditions

2. Pricing — simple and fixed

That is everything. $10/month maintenance, plus your actual messaging usage. No commissions on your bookings, no percentage cuts, no surprise fees.

3. What IS included

4. What is NOT included

To keep things fully clear, these are not part of the standard plans:

• Messaging costs (SMS/WhatsApp/email) — billed at provider cost, as described above
• Domain name purchase and yearly renewal (at cost, ~$12–15/year, if we manage it)
• New custom features beyond the agreed system (see section 6)
• Photography, videography, logo design and copywriting (we can recommend people, or use what you provide)
• Paid advertising (Google/Meta ads) and ad spend
• Payment processing fees charged by your payment provider (e.g., Stripe), if you take online deposits

5. Free website changes

Website content changes are free, always. This includes: text edits, price updates, adding or removing a service, swapping photos, updating hours, small layout or color tweaks.

Fair-use limit: up to 3–4 changes per week, maximum 15 changes per month. Changes are handled in order and usually completed within 1–3 business days. Unused changes do not roll over to the next month.

If a request is really a brand-new feature rather than a content change, we will tell you honestly and quote it under section 6 before doing any work. You always approve first.

6. New custom features — $50 each

If you want a significant new capability added to your dashboard or website that was not part of the original build — for example, a gift-card module, a membership system, a new dashboard section, or any other custom idea — we can build it for a flat $50 USD per feature.

How it works: you describe what you want, we confirm whether it counts as a new feature and give you a clear description of what will be built, you approve, then we build it. No work starts without your approval. Very large or complex requests may be split into multiple $50 features — we will always tell you upfront.

7. Messaging: fair use and your responsibilities

• Automated reminders and confirmations are transactional messages and are always fine.
• Marketing or promotional messages may only be sent to people who have opted in. Every marketing message must include a working opt-out (we build this in automatically).
• You are responsible for complying with messaging laws in your region (for example, 10DLC registration in the US, CASL in Canada). We will guide you through the setup.
• WhatsApp marketing messages cost more per message than reminders (set by Meta/Twilio, not by us). We recommend using email or SMS for large promotional blasts and WhatsApp for reminders and 1:1 messages. We will advise you on the cheapest effective mix.
• If your messaging usage is unusually high, we will notify you before it becomes a large bill. You can set monthly caps with us at any time.

8. Payments and billing

• The $300 + GST one-time fee is due before the build begins (or as agreed in writing).
• The $10/month maintenance is billed monthly in advance, starting from the day your site goes live.
• Messaging usage is billed monthly in arrears, at exact provider cost. We provide a usage summary with every bill.
• Late payments: if the monthly fee is more than 14 days overdue, we may pause the site until payment is received. We will always warn you first.

9. Refunds and cancellation

• One-time $300 fee: refundable in full if you cancel before we start building. Once the build has started, it is non-refundable, because the work is custom to your business.
• Monthly $10 fee: cancel anytime. Your site stays live until the end of the paid month. There are no cancellation fees and no lock-in.
• Custom features ($50): refundable if you cancel before we start building the feature.
• If we fail to deliver what was agreed, talk to us first — we will make it right or refund you fairly.

10. Your responsibilities

• Provide the content we need in reasonable time: logo, photos, service lists, prices, staff details, business information.
• Ensure you have the rights to all content you give us (photos, text, logos).
• Keep your login details private and tell us immediately if you suspect unauthorized access.
• For WhatsApp messaging, your business must complete Meta's business verification — we will walk you through it step by step.

11. Ownership and your data

• You own: your business content, your customer data, your appointment history, and your domain name. Always.
• We own: the underlying platform, code and system architecture we built, which is licensed to you for as long as your subscription is active.
• If you cancel: you can request a complete export of your data (customers, appointments, services, content) at any time, free of charge. We will delete your data from our systems within 30 days of cancellation, except billing records we must keep for tax purposes.

12. Service availability

We host on Cloudflare's global network with monitoring and daily backups, and we aim for the highest possible uptime. However, we cannot guarantee 100% uninterrupted service, since no hosting provider can. If the site goes down because of something on our side, we will fix it as fast as humanly possible at no charge.

13. Liability

To the maximum extent allowed by law: our services are provided "as is"; we are not liable for indirect losses such as lost profits or missed appointments caused by downtime or technical issues. Our total liability for any claim is limited to the amount you paid us in the 12 months before the claim. Nothing in these Terms limits liability where the law does not allow it.

14. Changes to these Terms

If we change these Terms, we will notify active clients by email at least 14 days before the changes take effect. Continued use of the service after that means you accept the updated Terms. We will never increase the $10/month maintenance fee on existing clients without your explicit agreement.